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Disney’s Snow White & Rachel Zegler is a Marketing Tightrope.

Snow White, Rachel Zegler haters are going to be fuming at me after this article and Rachel Zegler lovers are going to find some respite that’s right because uh we’re going to give credit where credit is due. We here at the Latino slant are taking a little Victory lap because about a year and a half ago maybe two years we did this really cool video, “Dear Rachel,” where we suggested things Rachel needed to do to kind of revamp and uh get a career going after all the drama that she caused and then happened to her. I am a firm believer Disney and Rachel did some of these did some major ones.

The Snow White campaign is in full swing. First she's in Japan. -The Latino Slant

The Snow White campaign is in full swing. First she’s in Japan and then Disney releases an MTV Unplugged style rendition of her performing the song “Waiting on a Wish,” which is quickly, becoming a pop Anthem and I mean I’m a little speechless because oh however you feel about about Zegler this newfound campaign idea this strategy is absolutely knocking it out of the park and I firmly believe it is on its way, Snow White to being a global hit. How big we shall see.

Will the general audiences or “normies,’ save this film, now one of the most expensive by Disney? As good a move this is from DIsney, Japan tour and the new single, an equally misstep can spell ruin as they are walking a marketing tightrope. Stained by a couple years of bad PR from Zegler, Disney has decided to scrap hosting a UK Press tour and premiere as of press time of this article. We will keep you updated on Rachel Zegler, Snow White and more.