As predicted by the Latino Slant, the U.S. Latino movie audience significantly contributed to the box office success of Jurassic World Rebirth during its opening weekend (July 2–6, 2025).
According to available data, Latino and Hispanic moviegoers made up 26% of the audience, a strong turnout consistent with the demographic’s past performance for Jurassic World: Dominion (25%). This representation underscores their importance to the film’s domestic performance, which saw a five-day opening of $147.3 million in North America. The film overperformed in markets with significant Latino populations, such as San Antonio (e.g., Santikos Casa Blanca) and Houston, indicating targeted appeal in these regions. The franchise’s universal draw, described as “dinosaur action understood in all languages and across all cultures,” likely resonated with Latino audiences, who are noted for their strong turnout for family-oriented films. Latino’s engagement helped push the film to a record-breaking global debut of $318.3 million, with 50% of moviegoers attending matinee showings, further suggesting family-driven attendance that aligns with Latino audience preferences for such films.
- Age Demographics: The audience for Jurassic World Rebirth skewed older compared to previous films in the franchise. Only 36% of the audience was under 25, a significant drop from Jurassic World: Fallen Kingdom (56% under 25) and Jurassic World: Dominion (41% under 25). The 18–34 age group made up 51% of the audience, slightly higher than Dominion’s 46%.
- Ethnic Demographics: Latino and Hispanic moviegoers were a notable portion of the audience, accounting for 26% of ticket sales, indicating strong turnout from this demographic, consistent with Jurassic World: Dominion’s performance.
- Family Audience: The film drew significant family attendance, with 50% of moviegoers attending matinee showings before 5 PM, suggesting a strong appeal to families with children.